I recently spent an evening at Barona casino playing slots, talking to floor workers and making friends with fellow players. I found a bank of 1990’s-era Penny Junction games and mentioned to an attendant that my friend Bob Luciano—whose company designed Penny Junction—would be pleased to know his games are still popular. A woman gambling nearby interrupted, “You know the inventor? Tell him I love these machines!” This being the age of technology, I took out my phone and asked her to tell that to Bob on video. She readily agreed and spoke these words:
“Hello Bob. Thank you very much for the pleasure that you brought to me by inventing these machines. I love ‘em, I’ve lost thousands of dollars and I don’t care, They’ve done better for me than a psychiatrist would. So thank you very much sweetheart. Merry Christmas.”
She lost money yet continues to play. She’s happy. She’s even thankful. That’s because gambling isn’t about greed or fiscal profit, it’s about faith, dedication, respect and achievement.
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